From the ashes, new life

Advertising is dead. Long live advertising. Yadda yadda yadda. Advertising has transformed, transmutated, transcended itself in form and function, becoming not merely a tool for big, rich monopolies and the scheming members of Big Corporation, but a necessity even for the smallest of enterprises. So if we have global giants like Publicis Group and WPP consuming the mega bucks of the world's leading brands, why shouldn't there be lean, mean, branding machines powering the new players, small-to-mid-sized corporations and local boys? And by that I mean doing solid, strategic work with the sustainable growth and expansion of these companies in mind, not the ad-hoc, mindless tripe that passes for branding these days.

And so, we come to the fresh-out-of-the-oven, pristine-as-freshly-pressed-sheets, herald-of-the-New-World-Order-like www.B3my.com Don't let the extension turn you off; we ain't no web design firm. As Peter Gan would put it, we don't design websites, "We build successful businesses online." And in case that makes us sound like just another Web-savvy, hot-and-hungry small shop, we don't stop there; www.B3my.com is an access point to all things branding, IT solutions and beyond.

So now, clients have a choice; play ball with generic agencies tuned to fulfill the egos of clueless executives, or hit one out the park with people who've been honing their swing in the most unforgiving of environments. It's a whole new ballgame now. And the mother of all curveballs is spinning your way. Are you batting with the right team?

PS: OK, so my baseball allegories suck. You can sue me later.