Mini Max

To overcome the perception of the MINI being a small car, the distributors in Switzerland cleverly spoofed the entrance to high traffic areas giving the impression of infinite space. This is an exageration of course but a brand like mini already has cult status required to transcend the realm of reason.
It was good enough for a gold lion at Cannes.

Type of Medium: Use of Media
Category: Best use of Ambient Media
Title: Size
Advertiser: MINI Schweiz
Product or Service: Mini
Advertising Agency, City: Jung von Matt, Zurich
Country: Switzerland
Creative Directors: Alexander Jaggy/Michael Rottmann
Account Manager: Rolf Helfenstein
Art Director: Hendrik Schweder
Account Assistent: Christine Kuhnt
Art Director: David Hanselmann
Copywriters: Lars Haensell/Ole Kleinhans
Adrian Riesen Head of MINI Brand Management BMW
Michal Tocek Manager of MINI Communication BMW